Skip to main content

The probem of sports betting and its future market


when Dr. Christopher Hunt first began working at the University of Sydney Gambling Treatment Clinic in Australia, he recalls seeing "one or two" troubled sports bettors every six months.

Today, after what he calls the "gamblization" of sports in Australia, Hunt says sports bettors make up one-third of the clinic's patients.

If sports betting is legalized, will the United States be headed for a future with increased addiction potentially spurned by a rampant barrage of gambling advertising? Proponents point to the expected economic benefits and increased game-integrity protection of legalization. Opponents say those perceived pluses won't outweigh the pitfalls.

"For the two-thirds-plus of Americans who rarely or never engage in commercial gambling, the change will be negative," said Michael K. Fagan, a former federal prosecutor and current adjunct professor at Washington University School of Law.

"Anyone fairly and comprehensively evaluating the unbiased, independent academic, health-care and economic evidence readily finds that it weighs in favor of continuing prohibitions on commercial sports gambling."

Australia, a country which legalized sports betting around the turn of the century, is a prime example of what America wants to avoid.

Widespread legalization of online sports betting arrived in Australia in 2001, but even in a culture with a longtime acceptance of gambling as a form of entertainment, it didn't explode onto the market.

"All of a sudden, it was like you couldn't talk about sports without making reference to what the odds were. It was what we came to call the 'gamblization' of sport."

Dr. Christopher Hunt, a clinical psychologist at the University of Sydney Gambling Treatment Clinic
In the beginning, mom-and-pop bookmakers competed against the government-owned sportsbook TAB. Teams entered standard sponsorship deals with betting operators, and sports commentators casually began referencing odds during broadcasts.

Overall, though, the impact of legalization was minimal and sports betting was looked at as a niche product with niche problems. But trouble loomed.

Around 2009, Australians began to notice a dramatic shift in the atmosphere surrounding sports and how the games were presented by the media.

International bookmaking companies, with much larger marketing budgets, began arriving on the scene. Soon, advertising for betting could be found near schools and on public transportation.

The gambling talk during game broadcasts went from subtle to constant, with commercials from sportsbooks bleeding into the media coverage. At one point, one of Australia's biggest bookies was a regular in the broadcast booth.

"All of a sudden, it was like you couldn't talk about sports without making reference to what the odds were, what the prices were, whether they thought this bet was value or this bet was value," said Hunt, a clinical psychologist. 
"It was what we came to call the 'gamblization' of sport."

Comments

Popular posts from this blog

Philippines make the most its English ability

MANILA -- Amid central Manila's construction boom, a redevelopment project by Ayala Land is especially eye-catching. The project includes a 69-story building and a condominium whose apartments go for an average 80 million pesos ($1.65 million). That is almost on a par with prices in Tokyo, yet the real estate developer said it received a flood of inquiries when the apartments went on sale in June. Investors are buying the company's shares in expectation of higher revenues. The share price rose about 14% from the start of the year to the end of September. The Ayala project highlights the rising income levels in the Philippines. Taking advantage of its large English-speaking population, the country has become one of the biggest providers of business process outsourcing services. Surging employment in this sector has created a consumption boom among the growing middle class. Robinsons Retail Holdings, which operates convenience store and supermarket chains, saw its sales rise 6...

First woman president in Namibia

Namibia has its first woman president. Namibians say it won’t mean much for women Namibia’s presidential and National Assembly elections this year have been historic on many fronts. They were the country’s most controversial elections, with accusations of foreign interference and election rigging at the forefront; while the country’s first female president was elected. The South West Africa People’s Organisation’s (Swapo’s) Netumbo Nandi-Ndaitwah was announced as the president-elect on Tuesday night, with 57.69% of the vote. The announcement was made at the Electoral Commission of Namibia’s (ECN’s) headquarters in Windhoek, but many parties were absent — contributing to a sombre mood. Multiple parties, including the incoming official opposition party, the Independent Patriots for Change (IPC), and the Landless People’s Movement (LPM) boycotted the announcement, as they do not recognise the election’s results. In a statement issued moments before the announcement, the IPC reaffirmed its...

Tanzani When the earthquake struck, the brick walls simply crumbled at the orphanage in Tanzania

  Tanzani When the earthquake struck, the brick walls simply crumbled at the orphanage in Tanzania's far northwestern Kagera region.Clutching one of the youngest children, Saada Suleiman said she tried to run as Saturday's tremormade the ground heave beneath her feet."I felt something, as though someone was pushing me from behind, and suddenly the building was shaking," said Suleiman, who operates the Uyacho Orphanage Centre in Bukoba township.